Freesheet Publishing Company: MeinBezirk

The "Regionalmedien Austria AG" (RMA) markets under its umbrella the brands of "Bezirksblätter", "Woche", "Wiener Bezirkszeitung" and "Bezirksrundschau" (cooperation partners). The RMA freesheet alliance reaches with its 96 papers a circulation of 2.58 million copies. The goal of "RMA Digital GmbH" is to be the market leader in the segment of local and regional media. For this reason the online strategy was completely changed and the online portals were enhanced with functions that allow the participation of readers and were closely connected with the free weekly newspapers of the RMA AG. In the course of a major marketing campaign a stand-alone brand for those participating readers was created: the “regionauts”. This consequent reorientation was followed by winning the well-respected "Ifra XMA Cross Media Awards 2010". Please find a precise description on the project pages of the Ifra XMA Cross Media Awards 2010.

"For a long time we were looking for a solution that enables us to produce completely web-based our more than 60 newspapers locally in our regional offices.”

Bernhard Feurstein, Corporate Development Manager, Regionalmedien Austria AG

www.meinbezirk.at

The requirements of MeinBezirk are fulfilled by the Enterprise Print Publishing Cloud (Pricing)